2026 © Hong Kim  Overview 
Brand 
Protolabs® 10 Amsterdam™ Maratcha™ Crocs® bold architects™ Schrijf eens een kaartje™
Spatial 
 Nike®
Vlisco® House KORI MMCA Korea KSA Pavilion Duck Sky Observatory National Asia Culture Center National Museum of Korea Seoul Donhwamun Traditional Theater
Post Seoul™ International Baccalaureate® De Eusebiuskerk Arnhem
Editorial
Nam June Paik Art Center Shinsegae Gallery  Gallery Zandari



Hong Kim is a graphic designer from South Korea, based in the Netherlands.

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Nike®

Developed strategic retail concepts for Nike Future Fitness campaign, translating Gen Z consumer insights into scalable physical and digital experiences across Nike Value & Unite stores in Europe.

Post Seoul™
Exhibition design for Young Seoul by Post Seoul, translating an online editorial platform into a physical exhibition featuring five young photographers. Custom-scaled display structures created an intimate spatial narrative for viewing contemporary images of Seoul.

KSA Pavilion
Environmental signage design for the Kingdom of Saudi Arabia Pavilion at international horticultural exhibition, Expo 2023 Doha, integrating multilingual wayfinding and exhibition storytelling throughout the visitor journey.

Superhumanity
Designed the identity system for Superhumanity: Post-Labor, Psychopathology, Plasticity, an international symposium by e-flux Architecture and National Museum of Modern and Contemporary Art, Seoul exploring technology and human futures.


Protolabs®
Developed internal merchandise graphics translating Protolabs’ digital manufacturing technology into visual applications for US and EU employees.


Vlisco®

Designed HQ building logo signage and motion typography. Facade artwork  by Simone Post.


Crocs®
Developed speculative Crocs product and campaign concepts that connect Gen Z’s interest in wellness, STEM education, and social impact through purpose-driven design.


House KORI
Developed for Korea Land & Housing Corporation’s social housing initiative, House KORI reimagines senior living through shared care, mobility, and community spaces. Designed around safe circulation and communal gardens, it creates opportunities for independence, exercise, and everyday connection.

10 Amsterdam™

An ongoing vintage object collection shop exploring product objects, printed matter, and display systems.

International Baccalaureate®
Designed immersive spatial storytelling systems for a Korea-focused educational conference, translating learner profiles into interactive environments.


Duck Sky Observatory
Designed an immersive spatial observatory exploring light, cloud movement, and quiet interaction through architectural storytelling.


Maratcha™
An Amsterdam-based organic matcha brand designed to translate Japanese tea culture into a contemporary visual identity through tactile packaging, merchandise, and lifestyle applications.


National Asia Culture Center
Archival Exhibition Design, Go to the Provincial Hall! for the May 18 Democratic Movement Archive at National Asia Culture Center, Gwangju, Korea.